Genderbent: the Barbie Liberation Organization

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1993 RTMark

The Barbie Liberation Organization, by RTMark, are a group of artists and activists involved in culture jamming. They gained notoriety in 1993 by switching the voice boxes on talking G.I. Joes and Barbie dolls. BLO performed "surgery" on a reported 300-500 dolls and then returned them to the shelves of stores, an action they refer to as "shopgiving." This action resulted in girls opening their new Teen Talk Barbie to hear it say phrases as "vengeance is mine" boys hearing their G.I. Joe say "the beach is th